Fuck Saab

Three years ago, I blogged about a Dr Pepper-sponsored Web site in which one of the cartoon characters on the site was anti-consumerist.
Several Subservient Chickens later, the trend still hasn't changed: over at Maintain Your Identity (ooh, a .net site, how alternative), Saab, a multinational car company, urges us to hold on to our individuality. It offers us the chance to put our own quote online and have it float around in a Flash movie, or submit a photo or even a movie.
How all this ties in with a faceless corporation that produces millions of identical consumer products is a bit of an enigma to me. Big business isn't about individuality; it's about conformity. This site is like Brian of Nazareth shouting: "You are all individuals!" and the crowd responding "Yes! We are all individuals!" And I would be the one guy going, "I'm not!"
Reality Check for Saab: sirs, if I want to voice my opinion, show a picture or even distribute a movie, I can do it without your Web site. I have this thing called a weblog, that lets me do all those things and more. Just get back to building safe and nice-looking cars, and keep your nose out of my individuality.

Posted by cronopio at 01:19 PM, September 29, 2005