It's... different!

These days, there are popular corporate slogans like 'We make the difference' and Apple's 'Think different'. But is 'different' necessarily a good thing?
If I break into your house, wreck the place, pee on your carpet and order 15 pepperoni pizzas, I'm fairly sure I made a difference (let's hope so). It's just not one you want.
So next time your see or hear this use of the word 'difference', invent your own follow-up. For example:

  • "We make the difference for your company. [We put you out of business.]"
  • "McMicroSol a different perspective. [That of a senile amoeba.]"

Posted by cronopio at 12:45 AM, February 08, 2004