Sales lingo

What they say	What they mean
Highly configurable	Requires programming before it does something
Module-based architecture	No architecture, just a bunch of modules
Rich configuration options	Lots of buttons you will never use
All new approach	The last version didn’t sell
Solution	Incomprehensible without consultancy or training
Enterprise solution	Expensive
Business solution	Fucking expensive
Free upgrades	It’s buggy and unfinished
Highly scalable	So sluggish and big it needs at least two computers to run
Extensive support package	You need our help to get it working
Intuitive interface	Has a GUI
Millions of users	Free trial version downloadable from our website