Poetic Justice

Today was my birthday, and I've been so busy that I haven't had any time to think about presents. But luck came my way through the internet, where I found the perfect birthday present in the form of a news item.
Apparently, a woman named Ruth Lilly (87), heir to a pharmaceutical fortune, has done her small part to promote poetry.
She did so by making a donation to Poetry Magazine --in the amount of ONE HUNDRED MILLION DOLLARS.

The mind reels.

I'm curious to know what this heretofore obscure magazine will do with this humongous amount of dough.