A new word

nype, n. The promotional diarrhoea excreted onto the general public before the release of a movie, CD etc, making them so sick of said entertainment item that it will be a disappointment to them regardless of any real qualities it may or may not have.
Case in point: the movie 'Bridget Jones's Diary', which I saw this week. What may otherwise have been an entertaining and funny romantic comedy suddenly turned into "that stupid movie people just kept on talking and talking about as if it was the best thing since sliced bread.. just because the book was a bestseller."